Climate communication workshop

Don't Shoot the Messenger

A storytelling game for groups of three. Everyone opens this page on their own phone and presses the button for their role.

Choose your role

Press your button again to draw a different card.

How to play

Play in threes. Each round, one person brings the news, one plays a character and one referees. Swap after every round so everyone plays all three roles.

The roles

Newsbearer

Draw a news story as your prompt. Connect with the character first, then share your why, then ask for one thing. You can stick to your own personal story, or take the extra challenge of weaving the news in. You win the round if the character says yes to your one thing and you get no red card.

Character

Draw a character and read out the top of the card. Keep your hidden side from the newsbearer. Start with your opening line, then stay in role: open up when the newsbearer finds a door opener and push back when they hit a trigger. You can say yes to one thing without changing your mind about climate change.

Referee

Pick the character's name in your kit to see their hidden side. Run the five-minute clock, hold up cards when the newsbearer slips, tap the score and call the verdict at the end.

The story and the character are drawn separately, at random.

Who sees what

WhatWho sees it
The news storyOnly the newsbearer. The others hear whatever the newsbearer chooses to share.
The top of the character card Name, age, job, place and the sceneEveryone. The character reads it out.
The character's hidden side Climate view, time, wallet, reach, triggers and door openersThe character and the referee. The newsbearer finds out by asking and listening.

Unless the scene says otherwise, the newsbearer and the character have never met.

Setting up a round

  1. Everyone draws on their own phone.
  2. The character reads out the top of their card.
  3. The referee picks that name in the referee kit.
  4. Two minutes to prepare. The newsbearer plans how to connect and a moment for their why.
  5. The referee starts the clock and the character says their opening line.

The conversation, in order

Connect first. People listen to someone who has listened to them, and a personal story lands when it answers something they said. Out of nowhere, it sounds like a pitch.

  1. Connect

    Start where the character is. Answer their opening line and ask about their day. In an everyday scene like a taxi, start with what's in front of you, like the traffic or the weather.

    Listen for what they feel and what they need, and show them you heard it.

    Based on Marshall Rosenberg, Nonviolent Communication

  2. My why

    When something they say gives you a link, share why you care through a moment from your own life: a place, a person, a smell, a feeling. If you are using the news story, bring it in here. A few sentences is enough.

    Avoid generalisations such as "I care about climate change", "the planet is in trouble" or "we all need to do our bit". They sound like everyone else and cost a point.

    Based on Simon Sinek, Start with Why

  3. One thing

    Ask for one action. It has to pass the detective test.

    Motive
    They care about it, for their own reasons.
    Means
    They have the money, time and skills.
    Opportunity
    They could do it this week.

    Detectives use motive, means and opportunity to test whether someone really could have done something. Use the same test on your one thing: if any of the three is missing, it won't happen.

The six climate views, and what tends to work

Every character holds one of six views on climate change, from least to most resistant. The newsbearer isn't told which, so listen for it.

    Adapted from Yale's Global Warming's Six Americas

    See a worked example: a coffee shop owner
    Story
    Coffee farms are getting weeks of extra harmful heat. Droughts in Brazil and Vietnam pushed coffee prices to record highs.
    Character
    Marco, 44, runs a coffee shop in Glasgow's West End.
    Scene
    You're at the front of the queue at his counter.
    Hidden
    Concerned. Time 1, wallet 2, reach 3. The messenger doesn't know any of this yet.

    Marco

    "Make it quick, I've got a queue out the door."

    1 Connect

    Messenger

    "It's mobbed in here! How's business, with bean prices the way they are?"

    Marco

    "Brutal. My roaster's put prices up twice. I've had to charge four pound for a flat white and my regulars moan at me."

    Messenger

    "So you're stuck in the middle. You're fed up because you want to be fair to your regulars and still keep the doors open. Is that right?"

    Marco

    "Aye. That's exactly it."

    Why it works: the messenger starts with what's in front of them, the queue, and asks about Marco's day. Then they name what happened (prices up twice), the feeling (fed up) and the need (fairness, keeping the business going), and check. That's Nonviolent Communication. The referee would tap good question and active listening.

    2 My why

    Messenger

    "Coffee's personal for me. My first love was a barista in Bologna. Every morning that summer he made me a cappuccino with a wee heart on top. So when I read that the farms in Brazil and Vietnam are getting weeks more of the heat that damages the plants, it actually hurt. It's a big part of why your roaster keeps putting prices up."

    Why it works: the story answers something Marco just said, so it doesn't come out of nowhere. It starts with a real moment and a feeling, and the news arrives as an answer to his problem, with no numbers and no jargon. Compare "Climate change is a huge issue and I really care about the planet", which tells him nothing about you and costs a point.

    3 One thing

    Messenger

    "Would you put a wee card by the till this week, saying where your beans come from and why the price went up? Your roaster will have the farm's story already."

    Marco

    "Go on then. Might stop the moaning."

    Motive
    He wants his regulars to understand the price, in his own words.
    Means
    One printed card and ten minutes. No cost.
    Opportunity
    This week, next to the till he stands at all day.

    The referee ticks all six boxes, the character says yes and the screen celebrates.

    Cards

    Yellow card: a warning

    The newsbearer keeps going and drops whatever earned the card.

    • A statistic or number the character didn't ask for
    • Jargon or acronyms, such as net zero, mitigation, decarbonise, carbon footprint, COP or IPCC
    • Talking for 30 seconds without asking a question
    • Telling them what to do: "you should", "you need to"
    • Doom: "it's too late", "we're all doomed"

    Red card: stop and repair

    The newsbearer stops the story and repairs the conversation before going on.

    • A second yellow card
    • Hitting one of the character's triggers
    • Blaming, mocking or shaming the character
    • Arguing with how they feel

    Score

    The referee taps a button every time something happens, on their phone. The page adds up the total.

    Plus one

    • A good open question
    • Active listening: naming back a feeling or need
    • A personal story or feeling
    • Linking to what the character cares about

    Minus one

    • Generalising, such as "I care about climate change"
    • Jargon or a banned word
    • A statistic nobody asked for
    • Lecturing, "you should" or doom

    When the character says yes and there was no red card, the message is delivered and the screen celebrates. If the character answers maybe or no, or says yes after a red card, the messenger gets shot with a foam dart. Pew pew. Compare scores across rounds in the debrief.

    Repair after a red card

    Say what you think the character feels and needs, then check you got it right.

    "It sounds like you're [feeling] because [need] matters to you. Is that right?"

    Wait for the answer. If they say no, try again. Carry on once they agree you've understood.

    End of the round

    • The character answers: would you do it? Yes, maybe or no. If it isn't a yes, they say which was missing: motive, means or opportunity.
    • The newsbearer guesses the character's climate view, then the character reveals their hidden side.
    • The referee names one moment that worked and one to replay.

    45 minutes

    Starts atLengthWhat happens
    0:005 minGet into threes and read these rules.
    0:0510 minRound 1. Two minutes to draw and prepare, five to talk, three for the verdict.
    0:1510 minRound 2. Swap roles and draw new cards.
    0:2510 minRound 3. Swap again, so everyone has played every role.
    0:3510 minWhole-room debrief.

    Debrief questions

    1. Which one thing would you actually do this week?
    2. What earned a red card, and what repaired it?
    3. Which climate view was hardest to talk to, and what helped?
    4. Who in your own life is most like your character? What will you say to them now?
    More resources

    Yellow card

    A cartoon messenger pigeon hopping for joy, its letter in its beak

    They said yes!

    Message delivered

    One small act of climate action, coming up.

    A foam dart flies in and hits a cartoon messenger pigeon, which wobbles, dizzy, still holding its letter PEW pew!

    Pew pew!

    Messenger down

    Only a foam dart, though. Dust yourself off, swap roles and try again next round.