- Story
- Coffee farms are getting weeks of extra harmful heat. Droughts in Brazil and Vietnam pushed coffee prices to record highs.
- Character
- Marco, 44, runs a coffee shop in Glasgow's West End.
- Scene
- You're at the front of the queue at his counter.
- Hidden
- Concerned. Time 1, wallet 2, reach 3. The messenger doesn't know any of this yet.
Marco
"Make it quick, I've got a queue out the door."
1 Connect
Messenger
"It's mobbed in here! How's business, with bean prices the way they are?"
Marco
"Brutal. My roaster's put prices up twice. I've had to charge four pound for a flat white and my regulars moan at me."
Messenger
"So you're stuck in the middle. You're fed up because you want to be fair to your regulars and still keep the doors open. Is that right?"
Marco
"Aye. That's exactly it."
Why it works: the messenger starts with what's in front of them, the queue, and asks about Marco's day. Then they name what happened (prices up twice), the feeling (fed up) and the need (fairness, keeping the business going), and check. That's Nonviolent Communication. The referee would tap good question and active listening.
2 My why
Messenger
"Coffee's personal for me. My first love was a barista in Bologna. Every morning that summer he made me a cappuccino with a wee heart on top. So when I read that the farms in Brazil and Vietnam are getting weeks more of the heat that damages the plants, it actually hurt. It's a big part of why your roaster keeps putting prices up."
Why it works: the story answers something Marco just said, so it doesn't come out of nowhere. It starts with a real moment and a feeling, and the news arrives as an answer to his problem, with no numbers and no jargon. Compare "Climate change is a huge issue and I really care about the planet", which tells him nothing about you and costs a point.
3 One thing
Messenger
"Would you put a wee card by the till this week, saying where your beans come from and why the price went up? Your roaster will have the farm's story already."
Marco
"Go on then. Might stop the moaning."
- Motive
- He wants his regulars to understand the price, in his own words.
- Means
- One printed card and ten minutes. No cost.
- Opportunity
- This week, next to the till he stands at all day.
The referee ticks all six boxes, the character says yes and the screen celebrates.